Positive Marketing
Was $249.99; Now on Sale for Only $259.99
What if this sort of thinking was taken further?
1. "We're giving you a raise. You were earning $65,000 a year, but we're reducing your salary to $40,000 in May. You'll pay far fewer taxes! Isn't that great? Congratulations!"
2. "We're having a two-for-one sale. If you buy one item, we'll only charge you for two. Deals like this don't come along every day!"
3. "We could charge you just $17,999 for this new car, but we won't. We want you to look like a big spender, a dynamic buyer, so we're charging you $45,999 instead. It's for your benefit!"
posted by Zed on Tuesday, April 05, 2011
4 Comments:
Sounds like the kind of logic one needs to perfect to graduate from a prestigious university.
haha. I hope you won't be graduating with this skill, Sushiboy. Frightening.
I was thinking more along the lines of ivy league schools, not my local state university :)
And here I thought you were going to Harvard or Yale. :)
Well, good news then. Positive marketing probably isn't on your local state university's curriculum. Not yet anyway...
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