Tuesday, April 05, 2011

Positive Marketing

Was $249.99; Now on Sale for Only $259.99
What if this sort of thinking was taken further? 

1. "We're giving you a raise. You were earning $65,000 a year, but we're reducing your salary to $40,000 in May. You'll pay far fewer taxes! Isn't that great? Congratulations!"
2. "We're having a two-for-one sale. If you buy one item, we'll only charge you for two. Deals like this don't come along every day!"
3. "We could charge you just $17,999 for this new car, but we won't. We want you to look like a big spender, a dynamic buyer, so we're charging you $45,999 instead. It's for your benefit!"

4 Comments:

Blogger Sushiboy said...

Sounds like the kind of logic one needs to perfect to graduate from a prestigious university.

Apr 5, 2011, 2:38:00 AM  
Blogger Zed said...

haha. I hope you won't be graduating with this skill, Sushiboy. Frightening.

Apr 5, 2011, 9:17:00 AM  
Blogger Sushiboy said...

I was thinking more along the lines of ivy league schools, not my local state university :)

Apr 5, 2011, 2:55:00 PM  
Blogger Zed said...

And here I thought you were going to Harvard or Yale. :)

Well, good news then. Positive marketing probably isn't on your local state university's curriculum. Not yet anyway...

Apr 6, 2011, 12:02:00 AM  

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