Was $249.99; Now on Sale for Only $259.99
What if this sort of thinking was taken further?
1. "We're giving you a raise. You were earning $65,000 a year, but we're reducing your salary to $40,000 in May. You'll pay far fewer taxes! Isn't that great? Congratulations!"
2. "We're having a two-for-one sale. If you buy one item, we'll only charge you for two. Deals like this don't come along every day!"
3. "We could charge you just $17,999 for this new car, but we won't. We want you to look like a big spender, a dynamic buyer, so we're charging you $45,999 instead. It's for your benefit!"